Custom Furniture Design & Entrepreneurship

This project was a brief but successful business venture driven by my passion for furniture design. I established a company specializing in environmentally sound, semi-custom furniture for both direct consumers and the interior design trade.

My responsibilities spanned the entire business lifecycle, encompassing design, production oversight, and full-stack marketing.
Marketing & Recognition

Beyond the design work, I personally executed the company’s marketing strategy, securing and maintaining the #1 search result position on both Google and Bing for our key terms for over a year.

The Result: Industry Validation

The quality of the product quickly led to high-profile industry recognition and successful sales:

  • "Furniture of the Year": One of my designs was chosen as Furniture of The Year by a leading interior design trade publication.

  • Targeted Sales: My client base included established interior designers, validating the product's market position.

Template concepts
Technical Solution Sales

Payment solutions and technical documentation

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Mobile Benefits Portal

Native mobile app for retiree benefits.

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Employee Benefits Portal

Consumer and employee benefits solutions.

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International Design

One design for a global audience.

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End to End Marketing Solution

A full suite of marketing solutions.

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Employee Recognition

One example of design and coding.

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Video Library and Player

Bespoke video library for a Fortune 500.

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